How to Turn 1 Video Into 30 Posts with Smart Repurposing

How to Turn 1 Video Into 30 Posts with Smart Repurposing

Creating content is time-consuming – but if you’re only using each piece of content once, you’re leaving a ton of value on the table. One video can be transformed into many pieces of content across platforms, extending its reach and saving you effort in the long run. This guide will show you step-by-step how to repurpose one video into 30 pieces of content (or more!) using smart strategies and tools. You’ll learn how to break down a video into smaller videos, images, text posts, and more, so that your ideas live on every platform without reinventing the wheel every time.

Why Repurpose Content?

Reach New Audiences: Not everyone in your audience consumes content in the same format. Some prefer videos on YouTube, others scroll Instagram, others read blogs. Repurposing lets you meet them where they are.

Save Time and Energy: You already did the heavy lifting researching/creating that video. Squeeze out every drop of value! It’s far easier to adapt existing content than start from scratch repeatedly.

Reinforce Your Message: Seeing your message in multiple forms (video, quote graphic, tweet, etc.) reinforces it. Repetition helps people remember and trust your brand.

Consistent Posting: With repurposing, one piece of core content can fuel your social feeds for days or weeks, keeping you consistently active online.

SEO and Discoverability: Different formats can rank on different search engines (Pinterest images, YouTube search, Google for blog posts, etc.), increasing chances to be found.

In short, repurposing is a force multiplier for your content marketing.

Now, let’s dive in with a hypothetical example so you can follow the process. Imagine you made a 10-minute YouTube video titled “Top 5 Productivity Tips for Remote Work”. We’ll use this as the source content and repurpose it extensively.

(Even if your source content is different – like a webinar, a podcast, etc. – the principles will be similar.)

Step 1: Get the Video Transcribed

First, make sure you have the full transcript of your video’s spoken content. This will be immensely useful for creating text-based posts and identifying quote-worthy nuggets.

YouTube can auto-transcribe (use the captions feature and edit if needed).

There are tools like Otter.ai, Descript, or Rev that can transcribe accurately.

Even free tools like Google’s Live Transcribe (on Android) or web apps can do a passable job.

Having text allows quick copy-paste for captions, blogs, tweets, etc., and lets you scan the content easily to pick out highlights.

For our Productivity Tips video, after transcribing, we might have something like: “Tip #1: Create a morning routine. Explanation… Tip #2: Designate a dedicated workspace…,” etc.

Now we have raw material to work with.

Step 2: Chop the Video into Microvideos (10+ pieces)

Long video content can usually be sliced into multiple shorter videos: - Individual tips or points: Our video has 5 tips. We can cut each tip out into its own short video clip (perhaps 1–2 minutes each). These can be shared as standalone value on social platforms. For example, “Productivity Tip 1: Establish a Morning Routine” becomes a mini-video with just that segment. - Teasers and highlights: Find the most exciting or interesting 15-60 seconds – maybe a surprising fact or a key quote. Cut that as a teaser video. Could be used as an Instagram Reel, TikTok, or Twitter video to entice people to watch the full version on YouTube. - Different formats: If your main video is horizontal (16:9), you can convert some clips into vertical (9:16) for Reels/TikTok. This might mean cropping or redesigning (some subtitling tools auto format). The content is same but format optimized for platform.

Using tools: There are AI tools like Opus Clip that automatically identify and cut highlights for short vertical videos. You could feed your YouTube link and get suggestions for Shorts content. Or manually edit using something like CapCut or Premiere to repackage clips with subtitles and titles.

From our example: - 5 standalone tip videos (~1 min each) for LinkedIn, Instagram, Facebook. - 2–3 short Reel/TikTok style highlights (15-30 sec each) with captions like “My #1 WFH productivity hack – will shock you!” to grab attention. - Possibly one YouTube Shorts (60-sec vertical) summary of all tips.

We easily have ~10 microvideos out of one video already.

Step 3: Create Image Posts and Graphics (5+ pieces)

Not everyone watches video; many love visual or textual content in feeds. Use your video content to produce static images or slides: - Quote Graphics: Pick 3-5 punchy quotes or one-liners from your video. For instance, “Routine beats inspiration when you work from home.” or a stat mentioned. Turn each into a nice graphic using Canva or other design tools. That’s 3-5 shareable images for IG, Twitter, LinkedIn. Make sure to brand them subtly (logo or handle). - Tip Carousel (slideshow): On Instagram or LinkedIn, carousel posts do well. Make a multi-image post with each tip on its own slide. E.g., Slide 1: Title “5 Productivity Tips for Remote Work”, then slides 2-6 each have one tip with a short description. Use visuals or icons to make it engaging. Now your entire video’s info is consumed in a quick swipe-through format. - Infographic: If there’s a process or data, combine it into one infographic-style image (Pinterest loves these). E.g., “Remote Work Productivity Cheat Sheet” with sections for each tip and small icons. Infographics can be shared on Pinterest, blogs, etc. - Memes or Relatable images: Depending on tone, you might create a meme out of a concept you said. For example, tip about dedicated workspace – maybe a funny before/after image (before: working from bed, after: proper desk). Even a humorous take can get engagement.

So from our video, possible images: - 5 single-tip images or quote cards (one per tip). - 1 carousel of all tips. - 1 infographic summary. - Maybe a fun comic/meme about remote work (if appropriate).

That’s ~7-8 image posts.

Step 4: Write Blog Posts or Articles (1-2 pieces)

Turn the video content into a written article. This not only helps SEO but caters to those who prefer reading. You might: - Write a full-fledged blog post expanding on each tip (embedding the video perhaps for reference). Use the transcript as a starting point, but polish the writing for a blog format. Aim for maybe 1,000+ words digging deeper or adding examples. - Or if time is short, do a “blog-style” LinkedIn article or Medium post summarizing the video’s advice in text form. - Alternatively, make multiple shorter blog posts if the video covers distinct sections. For example, a detailed post on just Tip #1’s topic (morning routine for WFH), then another post for Tip #2 (workspace setup), etc. That could be a series of 5 blog posts (one per tip) which you can drip out over time.

At minimum, let’s say 1 comprehensive blog article: “5 Productivity Tips for Remote Workers (from an Expert Video)” – that’s piece # one. Potentially a second if you break it up (but we’ll count one for now).

Step 5: Craft Social Media Text Posts (10+ pieces)

Now use the content to generate tweets, Facebook posts, LinkedIn updates, etc., that are text-only or text with slight media: - Tweet Threads: Turn each tip into a Twitter thread, or one thread covering all 5 tips in detail. For example: Thread starting “Top 5 productivity tips I’ve learned working remotely: (1)… (2)… etc.” In a thread you can share a bit more than one tweet. Also share the link to full video at end. - Single Tweets or LinkedIn posts: Each tip can be a standalone post. E.g., on Twitter: “Remote work productivity tip: Set a morning routine as if you’re going to the office. Shower, coffee, the works. It signals your brain it’s work time.” Possibly attach one of the quote graphics you made as media. - Facebook/Instagram Captions: Use excerpts as captions to either the images or videos you’ll post. You could also post just text on FB – maybe a short motivational insight from the video. - Q&A or Poll posts: Formulate a question based on your video to engage people. “Which remote work tip has helped you the most? A) Morning routine B) Dedicated workspace C) ...” as a poll on Twitter or FB. Or ask open-ended on LinkedIn to spark discussion. That’s indirectly repurposing the content by using it to prompt user-generated content.

Counting pieces: On a platform like Twitter, you might easily get: - 5 tweets (one per tip, spread across days), - 1 thread of all tips, - 1 poll. That’s 7 Twitter content pieces from one video.

On LinkedIn or FB: - 5 separate text posts (again one per tip, maybe over weeks), - plus a couple combined (like “3 ways I stay productive from home…” covering some points). Call it at least 5 on LinkedIn (some might coincide with image posts above or can be combined: e.g., a LinkedIn text post could accompany your carousel).

Conservatively adding, we have ~10 text-centric social posts (between Twitter threads, single posts on various networks, polls, etc.).

Step 6: Explore Audio and Other Formats (a few more)

Thinking outside the box: - Podcast snippet or mini-episode: If you have a podcast, play the audio of your video tips as an episode (or record a fresh audio reading the tips). Or join someone’s Twitter Space/Clubhouse to discuss the tips (repurposing as a conversation). - Email Newsletter: Write a summary of the video tips as one of your newsletter issues. That’s one more piece, plus it drives traffic to the full video or blog. - Slideshare or PDF: Turn the tip carousel into a downloadable PDF or a SlideShare on LinkedIn’s SlideShare platform. Some professionals browse those for insights. - Quora Answer or Reddit Post: Find a question on Quora or Reddit about remote work productivity and answer it using content from your video. You can even say “I made a video on this, but here are the key points…” (Be cautious not to self-promote too hard on Reddit).

These are optional, but each channel is another way to get your content seen: - Email newsletter (1 piece), - Quora answer (1 piece), - Slide deck (1 piece).

Step 7: Plan and Schedule

Now that we’ve identified these pieces, let’s count roughly: - Microvideos: ~10 - Images: ~7 - Blog/article: ~1 (or more if splitting, but let’s say 1 big one) - Social text posts: ~10 - Extra (newsletter, slide, etc.): ~3

That adds up to around 30 pieces of content from one video 🎉 (and potentially more if we really granularly count each tweet or each platform separately).

To avoid overwhelming yourself, use scheduling tools (Buffer, Hootsuite, Later, etc.) to queue up these posts over time. You don’t want to dump all 30 pieces in one day. Spread them out across the next few weeks: - Week 1: Publish the main video (if that’s your content origin), plus maybe one teaser clip on socials and an image quote. - Following days: drip out tip by tip videos, tweets, etc. - Week 2: publish the blog article (now your video’s SEO-friendly companion) and share that on socials. - Continue sharing the various bits to various networks. Recycle after some weeks if relevant (“In case you missed our top tips on X, here’s a reminder…” with a refreshed format).

Make sure to tailor posts to platform (e.g., hashtags on Instagram, brevity on Twitter, a bit more professional tone on LinkedIn). But since it all comes from the same base, the messaging stays consistent.

Also, cross-promote: in a caption of an Instagram video clip, mention “full video on YouTube, link in bio.” In the blog, embed the video. On Twitter, attach an image but also link to the blog for more context. This web of content will funnel interested people toward each other piece, maximizing the impact.

Step 8: Use Tools to Streamline (Smart Repurposing)

Take advantage of tools specifically designed for repurposing: - Opus Clip, Vidyo.ai – auto-generate short clips from long videos (with captions and headlines). - Canva – has templates for quote graphics, carousels, infographics; you can quickly swap your text in. - Descript – great for transcribing video and even directly editing video by editing text (so removing filler words etc., making clipping easier). - Repurpose.io or IFTTT/Zapier – these can automate cross-posting (e.g., publish your YouTube video to Facebook natively, turn your podcast into an audiogram, etc.). Even if not fully automated, they save steps. - Social schedulers – load up your 30 pieces and let them go out on a schedule.

A note of caution: While automation helps, always review auto-created content to make sure it looks right and fits context. Sometimes an auto-selected video clip might need tweaking, or an auto-transcribed caption might need fixing.

Conclusion: One-to-Many Mindset

Whenever you create a piece of content, start thinking in this repurposing mindset. Over time, it becomes second nature: You record a video and your brain immediately sees 5 quotes, 3 clips, a blog post, etc. This “content atomization” approach ensures you get maximum ROI on your creative effort.

By turning 1 video into 30 posts, you’ve filled your content calendar, reached different audiences, and reinforced your message repeatedly – all without having to come up with 30 completely new ideas.

So next time you make a piece of content, remember: you’re not done when you hit publish on that one piece. You’re just getting started! Squeeze the lemon dry and enjoy the expanded reach and influence you’ll build through smart repurposing.