The Top 20 Viral Video Trends to Watch in 2025
The Top 20 Viral Video Trends to Watch in 2025
Introduction: The video landscape evolves at breakneck speed, and what’s viral today might be passé next month. As we venture through 2025, certain video trends are gaining serious momentum and changing the way creators and marketers approach content. Whether you’re a YouTube creator, TikTok star, or digital marketer, staying ahead of these trends can be the key to riding the viral wave. In this article, we’ll count down the top 20 viral video trends of 2025 – from technological shifts like AI-driven content to content styles and platform strategies. Each trend comes with insights into why it’s booming and how you can leverage it. Ready to peek into the (near) future of video? Let’s dive in!
(Note: The trends below are in no particular order of importance – all 20 are worth watching!)
1. AI-Generated Videos and Content Creation
AI has been buzzing for a while, but in 2025 it’s everywhere in video creation. AI-generated videos – where algorithms create videos from text prompts or data – are becoming surprisingly realistic. Tools using artificial intelligence can now generate short videos, complete with human-like avatars or deepfake elements. OpenAI’s projects and others like Sythesia or Runway have made it possible to whip up explainer videos or skits without a camera at all.
Why it’s trending: The capabilities of artificial intelligence in video have grown leaps and bounds recently. We’ve seen AI generate photo-realistic images, and now it’s tackling moving pictures. This opens up creative possibilities: imagine being a solo creator who can populate a scene with AI extras, or an educator who can conjure animations of historical figures talking. Audiences are initially drawn by the novelty (AI videos often have a “wow” factor), but as quality improves, they’ll simply enjoy the content for what it is.
How to ride it: Experiment with AI tools to supplement (not necessarily replace) your content. For example, use AI to create b-roll or background scenes, or to prototype ideas quickly. But remember to maintain authenticity – fully AI-generated channels can feel impersonal, so consider blending AI magic with your human touch.
2. AI-Driven Editing and Post-Production
In the realm of production, AI-driven editing is making video creation faster and more efficient. Think automatic cuts, smart cropping for different platforms, and instant subtitles. Tools like SubMagic and Firecut can auto-generate captions and even cut out dead air – tasks that used to take editors hours now done in seconds. Adobe and other big players are integrating AI to suggest edits or music, match colors between clips, and even create rough cuts based on script highlights.
Why it’s trending: Speed and efficiency are gold for creators and brands alike. If you can churn out videos quicker while keeping quality high, you have an edge. AI-driven editing also lowers the skill barrier – you don’t need to be a pro at Premiere if the software is offering you intelligent suggestions on what to cut. In an era when content volume and speed matter, this trend is a boon.
How to ride it: Adopt one or two AI editing tools in your workflow. Maybe start with auto-captioning (great for silent viewing, which we’ll talk about later) or use an AI tool to create different aspect ratio versions of your video (vertical for Shorts, horizontal for YouTube, etc.). The less time you spend on tedious editing, the more you can spend on creativity (and on avoiding burnout as we discussed earlier!). Just always review AI’s work – it’s smart, but you are the storyteller.
3. Shoppable Video Content
2025 is the year video truly becomes a direct shopping medium. Shoppable videos – where viewers can click on products shown and buy them on the spot – are taking off in a big way. Platforms like Instagram, TikTok, and YouTube have integrated shopping features in videos and live streams. For example, a fashion haul video can have tappable links on each outfit piece, or a cooking video can let you add ingredients to cart as they appear on screen.
Why it’s trending: It merges entertainment and e-commerce seamlessly. For viewers, it’s a convenient thrill: see it, like it, buy it—without hunting for links in descriptions. For creators and brands, it’s a monetization dream. With social commerce booming, videos are now part of the sales funnel. It’s not just about awareness or education; videos can close the deal in real time. According to industry insights, this trend offers “a seamless path to purchase” for consumers and rich analytics for marketers to optimize content.
How to ride it: If you’re a creator, explore these features on platforms. YouTube’s shopping integration (if you’re eligible) or Instagram’s product tagging on Reels can directly tie into affiliate income or your own product sales. Make videos that naturally feature products you love or sell. Authenticity is key – audiences can smell forced sales pitches. Instead, focus on honest reviews, demonstrations, or creative storytelling around the product. For businesses, consider partnering with influencers to create shoppable video campaigns. And ensure your product catalog is synced and updated on these platforms to avoid any buying hiccups.
4. Virtual Reality (VR) and 360° Videos
VR and 360-degree videos are not new, but in 2025 they are finally inching toward mainstream viral potential. With VR headsets becoming more affordable and platforms like YouTube and Facebook supporting 360° content, we’re seeing more creators dabble in immersive storytelling. From virtual concert experiences where you feel like you’re in the front row, to travel vlogs that let viewers look around freely in any direction, immersive video is offering something regular video cannot: participation in the scene.
Why it’s trending: Two reasons – technology and novelty. Tech: The quality of VR cameras and 360 rigs is improving, and importantly, distribution (how people watch it) is improving via headsets and even phone gyroscopes. Novelty: There’s a wow factor in saying “I feel like I’m there!” For instance, imagine a viral 360 video of a skydive, where you can drag the view to see the sky, the ground, the diver – it’s compelling and shareable. Even Hollywood and major studios are exploring VR promotional content for big movies, getting audiences hyped in new ways.
How to ride it: You don’t need to make every video VR, but consider a 360° or VR mini-project if it fits your niche. Are you a travel YouTuber? Try a 360 beach walk at sunset. Fitness instructor? How about a VR yoga session on a mountain? Gaming content creator? Showcase VR gameplay footage. Promote these as special experiences. Also, keep an eye on platforms: Facebook might push 360 content more if it wants to lead in that space, meaning early adopters could get algorithmic love. Always provide a hook in regular format too (like a normal trailer or cut) to entice viewers to put on a headset or switch to the 360 mode for the full experience.
5. Smartphone-Centric Content (Vertical & On-the-Go)
Ironically, while high-tech VR rises, low-tech, on-the-fly video via smartphones continues to dominate. In 2025, smartphone videos – vertical format, quick cuts, lo-fi aesthetics – are not just popular, they reign. This trend underscores that you don’t need fancy gear; viewers care about content and authenticity. With over 5 trillion combined views on platforms like TikTok and billions on Reels and Shorts, vertical quick videos are now firmly mainstream.
Why it’s trending: Accessibility and relatability. Everyone has a smartphone, so everyone can be a creator or capture an interesting moment. Audiences feel a closer connection to content that isn’t overly polished – it feels like a friend sharing a video rather than a production company. Additionally, short-form vertical videos thrive because they match how we naturally use our phones (vertical scrolling) and our shrinking attention spans. Another factor: younger viewers actually prefer content that doesn’t scream high-production; it feels more real. According to a marketing agency analysis, younger consumers “want content that feels authentic and relatable, not high-production marketing”, which explains why a simple phone-shot TikTok can outperform a glossy ad.
How to ride it: Embrace vertical video and the strengths of the smartphone. Don’t be afraid to shoot with your phone even if you have pro gear – sometimes a mix of both is great. Optimize for vertical framing, use platform-specific features (like TikTok sounds/effects, Instagram Reels text, YouTube Shorts captions). Also leverage the spontaneity angle: incorporate trending sounds or challenges that pop up, since you can film and upload a response within minutes using just your phone. Authentic storytelling (even in 30 seconds) goes far. Show behind-the-scenes glimpses, day-in-the-life snippets, quick tips – content that might not warrant a whole 10-minute video but keeps you present in your audience’s feed regularly.
6. Silent (No-Audio) Viewing Optimization
Shhh! A huge chunk of video content in 2025 is designed to be watched on mute. Yes, silent videos are a thing, driven by the realities of how we consume media on mobile. Think about scrolling through your feed in a public place – you often watch videos without sound. Creators have noticed that and are optimizing: heavy use of subtitles, on-screen text, and visual storytelling that doesn’t rely solely on audio. In fact, a stunning 92% of consumers watch mobile videos with the sound off by default (like when vids auto-play on mute).
Why it’s trending: Platform behaviors and accessibility. Instagram and Facebook often autoplay videos on mute, and many people don’t tap for sound unless really intrigued. So creators make sure the video works without it. Additionally, relying on captions broadens your audience (good for those with hearing impairments and for multi-language reach if you caption in multiple languages). Also, the rise of meme-style videos with big bold captions (you’ve likely seen those viral clips with headline-style text at the top) cater to this trend. They catch eyes and deliver the message even if the viewer never turns the sound on.
How to ride it: Always caption your videos or include text overlays of key points. For short-form, consider using the style where you caption every word you say in an engaging way (many TikTokers do this, adding emojis or emphasizing certain words in different colors). For longer videos, ensure you either upload subtitles or bake in text highlights for crucial moments. Also, think visually – can someone understand the gist of your video just by the imagery and on-screen words? Aim for yes. For example, if you’re doing a recipe, add text callouts for ingredients and steps rather than just saying them. If you’re doing a comedy skit, maybe have speech bubbles or exaggerated expressions to sell the joke even without audio. Essentially, design for mute as the default, and audio becomes the bonus.
7. Immersive Sound Design (When Sound Is On)
On the flip side, when viewers do watch with sound, they now expect an immersive audio experience. With better headphones and even phone speakers, creators are investing in quality sound design. We’re talking ASMR-esque attention to detail, 3D audio (spatial audio) where sound moves around you, and cinematic music/sound effects to draw viewers in deeply. As much as silent video is big, when sound is used, it’s used to blow minds.
Why it’s trending: Emotional impact. Sound can trigger feelings in a way visuals alone might not. Filmmakers have known this forever, and now even short-form creators are tapping in. A well-placed sound effect or an immersive audio trick can make a moment far more memorable. There’s also the novelty of 3D audio – technologies that allow sound to feel like it’s coming from around you (great with headphones). Audiences with the volume up can have a mini “surround sound” experience from a simple video, which is impressive. As one trend insight put it, even a cat video can sound like a Hollywood blockbuster with the right tools now, hinting at how accessible and standard advanced sound has become.
How to ride it: Upgrade your audio game. This doesn’t necessarily mean expensive gear (though a decent mic helps), but thoughtful editing. Use sound effects to accentuate actions (a whoosh for a transition, a cartoon boing for a funny jump-cut, etc.). Consider background music carefully – a quiet vlog can feel much more emotional with a gentle score underneath. If you’re up for it, experiment with spatial audio. For instance, if you have a scene in a 360 video or even a normal video, you could use software to pan sounds to mimic real life (someone talks off-camera to the right, the sound comes from the right channel). It’s subtle but it creates depth. At minimum, ensure your audio is crisp, clear, and appropriately loud. Many viewers will engage more and watch longer if the audio quality is good, because it’s subconsciously more professional and comforting to listen to.
8. Sustainable and Eco-Friendly Production
Green is in – not just as a message, but as a practice in video creation. Sustainable video production means creators and studios are more mindful of their environmental footprint. In 2025, we see trends like using energy-efficient equipment, virtual productions instead of flying crews around, and even themes of sustainability popping up in content (viewers appreciate eco-conscious creators). For example, remote collaboration tools mean less travel, and digital sets (green screens or virtual backgrounds) replace building big physical sets for every shoot.
Why it’s trending: Partly ethics and partly cost. Ethically, there’s growing awareness and responsibility toward climate issues, and creators want to do their part (and audiences may favor creators who are eco-friendly). Financially, many sustainable practices save money – less travel, using LED lights that consume less power, etc. Also, big platforms and brands are encouraging it. Some video contests or funding programs may specifically look for sustainable practices. Plus, showcasing sustainability (like a BTS segment about recycling materials from a shoot) can itself be a unique content angle that resonates with viewers who value the planet.
How to ride it: Evaluate your production process for eco-friendly tweaks. Can you use rechargeable batteries instead of disposable? Can you carpool or use public transport to locations? Maybe switch to digital props and effects over physical ones when feasible. Even small things like turning off equipment when not in use, or donating old gear, contribute. If you create narrative or educational content, consider storylines or topics that promote sustainability (they often get shares, as people like to spread positive, responsible messages). And you can be transparent about it – for instance, some creators put a note like “This video was produced using 100% renewable energy” if they powered their shoot via solar or such (if true, of course). It’s a badge of honor now. Essentially, align with the “green video” movement both behind the scenes and optionally in front of the camera; it can set you apart as a forward-thinking creator.
9. Multi-Platform Storytelling (One Story, Many Formats)
Gone are the days when you just post the same video across all platforms. In 2025, multi-platform optimization is key. This means tailoring content to each platform’s strengths while keeping a cohesive story or theme. A single “content idea” might have a YouTube long-form video, a TikTok teaser, Instagram Stories behind-the-scenes, and a Twitter thread – each piece crafted to fit the platform. Brands and creators realize that audiences behave differently on each app, so the content must speak that language.
Why it’s trending: Fragmented attention and algorithm preferences. TikTok loves short, snappy, trend-driven clips; YouTube might favor a detailed, longer exploration of the same topic. Instagram might need beautiful visuals or quick tips in carousel form. To maximize reach, you can’t just cross-post blindly; you optimize for each space. Moreover, cross-promotion becomes powerful – funneling viewers from one platform to another by offering different pieces of the puzzle. Influencers who do this effectively get fans following them on multiple platforms, increasing loyalty and views overall. It’s about being present wherever your audience is, but in a way that feels native to that environment.
How to ride it: Plan your content with platform variation in mind. Say you have an expertise in personal finance: - On YouTube, do a “10-minute guide to budgeting” with depth. - On TikTok, do a 30-second “#MoneyTipMonday” series with one quick tip from that guide. - On Instagram, share a polished infographic or a meme about saving money for relatability. - On Twitter, post a thread with your key budgeting principles, maybe linking to your YouTube video at the end. Each instance is tailored: YouTube (landscape, long), TikTok (vertical, trend-aware, short), IG (visual, community vibe), Twitter (text-focused, viral one-liners). Keep the branding and message consistent, but speak the dialect of each platform. Also, use scheduling and analytic tools to manage this (it can be a lot, but tools can help as we discussed in the burnout article). This trend is work, but those who nail it can capture huge audiences. Remember to encourage cross-platform movement subtly (e.g., “Check out my Stories for a behind scenes of this!” or a pinned comment on YouTube: “Tweet me your questions!”). It makes your fans feel like they’re part of a whole ecosystem of your content.
10. Drone Videography Taking Flight (Literally)
Our final trend (but certainly not least): drone videography soaring to new heights in 2025. Drones are more accessible and smarter than ever, allowing even small creators to capture stunning aerial footage that was once only possible for big-budget productions. We’re not just talking wide landscape shots; drones are now doing complex maneuvers, indoor fly-throughs of restaurants or events (some viral videos show a single drone shot weaving through a bowling alley or wedding venue in one continuous take – pure eye candy). Modern drones have better stabilization, tracking, and even obstacle avoidance using AI, making epic shots easier to pull off.
Why it’s trending: Visual novelty and storytelling. An aerial perspective inherently adds a “wow” factor – it shows scale, context, and beauty in a fresh way. As audiences, we’re seeing more drone shots in everything from travel vlogs to real estate tours to music videos, and it elevates the production value instantly. Plus, with features like automated subject tracking, solo creators can have a drone follow them while they do something interesting (surfing, running, etc.), creating shots that look like a full crew was present. The barrier to entry has lowered both cost-wise and skill-wise. Drones are also getting physically smaller and more nimble, so they can go places they couldn’t before, leading to creative angles and truly viral “how did they film that?!” moments.
How to ride it: If it fits your content, consider investing in a beginner-friendly drone. Always learn the basics and follow local regulations (drone laws exist!). Start with simple outdoor shots – sunsets, cityscapes, nature – those tend to perform well on social media due to sheer beauty. Incorporate drone footage to enhance a story: for example, if you vlog a hiking trip, mix ground shots of you talking with drone shots of the mountain – it gives viewers both intimacy and grandeur. For the adventurous, try those one-take drone shots through a scene (search for examples like the famous bowling alley drone video for inspiration). These can go viral because of the “how was this done?!” appeal. Even if you’re not a pro pilot, many drones have pre-programmed cinematic moves (like smooth orbits, boomerang pulls, etc.) – use those to your advantage. A little drone sprinkle can make your content stand out in crowded feeds.
Those are the top 20 viral video trends of 2025 to keep on your radar. From cutting-edge AI to authentic lo-fi vibes, from silent viewing to immersive audio, it’s a year of contrasts and innovation in the video world. The underlying theme is that video is becoming more interactive, intelligent, and integrated into every aspect of our lives.
Final Thoughts: As a creator or marketer, you don’t need to chase every trend frantically. Instead, consider which of these resonate with your style and audience, and experiment. Staying informed is half the battle – you now know what’s hot, so you can make strategic choices. Perhaps you’ll adopt a few, or perhaps you’ll pioneer trend #21! The key is to remain adaptable and audience-focused. Trends rise and fall, but the connection with viewers is what truly drives virality. Use these trends as tools to enhance that connection – whether it’s through the novelty of AI, the convenience of shoppable content, or the emotional pull of a great soundtrack.
Here’s to a creative, innovative, and viral 2025! May your videos find the viewers they deserve.